I was Freelance Creative Director for Fidelity, a new Audiophile Craft Beer Bar in Dublin. The bar is a collaboration between 2 longtime partners; Whiplash Brewery and The Big Romance/Hidden Agenda.
Part of a relatively new movement 'listening bars' originated in Japan – combining incredible sound systems and craft beers to elevate the entire bar experience.
Working closely with the founders I created all aspects of the brand and messaging, including taglines, copy, social media templates, and the website.
The brand's identity revolves around an "F" symbol made from a sound wave, further reflecting the owners' ambition for music to be the central component of the bar
Fidelity Team: David Parle & Alex Lawes
Photography: Malcolm McGettigan
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