BRIEF
The HSBC account at GP Strategies needed a creative director to improve their internal brand & communications as well as require some assistance on digital products.
SOLUTION
I created a strong hierarchal system based around an adaptable grid & typography + an updated RGB version of their palette. I also created a library of images that were a bit more reflective of a modern workforce & moved away from the very 90s clip-art feel of their previous collateral.
If you’d like to talk about any upcoming projects feel free to get in touch here ↗